Chief Marketing Officer (CMO) - Automotive & Multipurpose Financing at BRI Finance

Join Mandiri Andalan Utama (BRI Finance) as a Chief Marketing Officer (CMO) and lead the strategic marketing initiatives for our automotive and multipurpose financing solutions. In this pivotal role, you will drive brand awareness, customer acquisition, and market leadership in the dynamic automotive and financing sectors. Based in Tangerang, Banten, you will work alongside a talented team to shape the future of BRI Finance's marketing strategy.

As the CMO, you will oversee all marketing activities, from digital campaigns to traditional advertising, ensuring that our brand resonates with our target audience. You will develop and implement innovative marketing strategies that align with our business objectives, leveraging data-driven insights to optimize performance. With a competitive salary of Rp 5.300.000 - Rp 6.500.000 per bulan, this is an exciting opportunity to make a significant impact in the automotive and financing industries.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition.
• Oversee digital marketing campaigns, including SEO, SEM, and social media, to enhance online visibility and engagement.
• Manage traditional advertising efforts, including print, radio, and television, to reach a broad audience.
• Lead market research and analysis to identify trends and opportunities in the automotive and financing sectors.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.
• Monitor and report on key marketing metrics to measure performance and ROI.
• Build and maintain strong relationships with key stakeholders, including partners, vendors, and industry influencers.
• Drive innovation in marketing practices to stay ahead of industry trends and competitors.

🎓 Kualifikasi & Syarat

• Proven experience as a CMO or equivalent role in a marketing leadership position, preferably in the automotive or financial services industry.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Google Ads, and Meta Business Suite.
• Excellent communication and leadership skills, with the ability to inspire and motivate teams.
• Proven track record of developing and implementing successful marketing campaigns.
• Knowledge of market research methodologies and tools, such as SWOT analysis and competitor benchmarking.
• Familiarity with regulatory requirements and compliance standards in the financial services industry.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certifications in digital marketing or relevant industry certifications are a plus.

🛠️ Keahlian

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